Meta description missing

How to fix it

Add a 120 to 160 character <meta name="description"> that summarises the page and nudges the click.

Sibling checks in this category

• Meta description too long - Descriptions wider than what Google shows (~985px on desktop) get truncated in SERP snippets, losing your final call to action. Truncation depends on the rendered width of the characters, not just their count.
• Meta description too short - Very short descriptions waste prime SERP real estate and miss keywords.
• Multiple meta descriptions - More than one meta description tag is present; crawlers pick one unpredictably.
• Duplicate meta description - Multiple pages share the same meta description, weakening relevance signals.

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