Wrendex
Create account

SEO audits by industry › Local business

Technical SEO audits for local businesses

Local businesses lean on the map pack and on city-specific landing pages. A LocalBusiness JSON-LD payload missing a phone number, a NAP that disagrees with the Google Business Profile, or an hours-of-operation block that did not survive a theme update all cost local visibility. Wrendex audits the on-site signals that the map pack still reads.

All 140+ checks run on every audit. Free audit, no credit card.

Issues that frequently surface on local-business sites

6 common patterns from real audits.

LocalBusiness JSON-LD missing phone or address

Theme defaults often emit a partial LocalBusiness schema with a name and URL but no telephone, address, or geo coordinates. The structured data is technically valid but useless for local placement.

Hours of operation drift between page and schema

The visible hours block on the contact page and the openingHours in the JSON-LD update on different cycles. Search engines pick the one that disagrees with the Google Business Profile.

Service-area pages share a title and meta

Templated /service/<city> pages render an identical title and description, collapsing dozens of city pages into a single SERP entry.

Multi-location sites missing per-location canonicals

Each physical location should canonical to its own URL with its own LocalBusiness payload. Templates frequently canonical every location to the brand homepage, dropping the location-specific URLs from the index.

NAP (name/address/phone) disagrees across the site

Footer, contact page, and JSON-LD render slightly different phone or address strings (formatting drift after a CMS migration). Map-pack ranking treats inconsistent NAP as a confidence hit.

Broken click-to-call on mobile

Phone-number markup uses a styled <span> instead of <a href="tel:...">, breaking the most-tapped CTA on mobile entirely.

Wrendex catalog checks that fire on local-business sites

9 checks, 4 linked. Linked checks open the full catalog entry: what it is, why it matters, how to fix it. The rest are industry-specific checks fired during the audit; their detail pages arrive in the next catalog refresh.

What an audit run on a local-business site actually produces

5 steps on the first run.

  1. Crawl every public surface. Wrendex hits the homepage, contact, service-area pages, and per-location pages, and parses every block of structured data.
  2. Cross-check NAP across pages. The audit clusters every rendered name, address, and phone string and flags variants that disagree.
  3. Validate LocalBusiness JSON-LD per location. Each location gets its schema parsed and required fields (name, address, telephone, openingHours, geo) verified.
  4. Get PR-ready fix copy. Each finding ships with the exact JSON-LD payload and the canonical href to render per location.
  5. Re-crawl on the next deploy. Wrendex re-runs the affected templates on the next audit and confirms the NAP cluster collapsed back to one canonical string.

Run a free audit on your local-business site

Run free audit

All 140+ checks, free audit, no credit card.