Technical SEO audits for real estate sites
Real estate sites have a brutal index-churn problem. MLS feeds rotate listings every few hours, sold properties become soft-404s, and agent profile pages multiply. Wrendex audits the listing catalog at MLS-feed cadence, not at quarterly-agency cadence.
All 170+ checks run on every audit
·
Free audit, no credit card
I.01
Sold listings become soft-404s
When a listing closes, the page often renders a generic "property not available" template at HTTP 200. Search engines treat that as a soft-404 and keep crawling it for weeks.
I.02
Agent profile pages share a title
Profile templates default to "Agent | Brokerage Name" without interpolating the agent name. Hundreds of profiles collapse into a single SERP entry.
I.03
MLS-feed updates churn the URL set
Listings get re-syndicated under different IDs across the MLS region. The same property accrues multiple URLs with different canonicals, splitting link equity.
I.04
Listing pages missing RealEstateListing JSON-LD
Templates render price and square footage in HTML but never emit structured data, so listings miss eligibility for rich-result placement on property searches.
I.05
City and neighborhood pages over-paginate
Search-results templates for /homes-for-sale/<city> generate hundreds of paginated URLs without rel=prev/next or a canonical strategy, consuming crawl budget before the long tail is reached.
I.06
Open-house events tracked as duplicate URLs
Each open-house gets a unique URL appended to the listing instead of being represented as an Event on the listing page itself. Bots crawl the same property dozens of times.
C.01 · 404-on-crawled
404-on-crawled
Industry-specific check fired during the audit. Detail page in the next catalog refresh.
C.02 · soft-404
soft-404
Industry-specific check fired during the audit. Detail page in the next catalog refresh.
C.03 · canonical-missing
canonical-missing
Industry-specific check fired during the audit. Detail page in the next catalog refresh.
C.04 · canonical-points-to-4xx
canonical-points-to-4xx
Industry-specific check fired during the audit. Detail page in the next catalog refresh.
C.05 · title-duplicate
title-duplicate
Industry-specific check fired during the audit. Detail page in the next catalog refresh.
C.06 · title-missing
title-missing
Industry-specific check fired during the audit. Detail page in the next catalog refresh.
C.07 · redirect-chain
redirect-chain
Industry-specific check fired during the audit. Detail page in the next catalog refresh.
C.08 · real-estate-jsonld-missing
RealEstateListing JSON-LD missing
Industry-specific check fired during the audit. Detail page in the next catalog refresh.
C.09 · expired-listings-200
Expired listings return 200
Industry-specific check fired during the audit. Detail page in the next catalog refresh.
- Crawl the listing catalog. Wrendex samples city, neighborhood, and individual listing URLs, plus the agent profile set, at the cadence of your MLS feed updates.
- Detect soft-404s on sold listings. The audit compares response bodies against the live-listing template and flags pages whose body collapsed to the "unavailable" state without changing status code.
- Cluster duplicates by property identity. Listings that share an MLS ID across multiple URLs are grouped so the canonical strategy can be set in one place.
- Get fix copy per template. Each finding ships with the exact 410 vs 301 decision and the JSON-LD shape for RealEstateListing and Event.
- Re-crawl after the next MLS sync. Wrendex re-runs the affected URL families within an hour of the next feed update.
Run a free audit on your real-estate site.
All 170+ checks · Free audit · No credit card
Run free audit →